Vitality of an electrician website
The first thing you have to ask yourself is what is your goal from this website?
By the way, this does not mean that you do not have a website.
You may think you have the best electrician website that is incredibly lame like a lot of electricians that come my way. Maybe it’s something that you built in GoDaddy or somewhere for free or maybe it’s something that someone built for you a while ago or a brother in law, a cousin.
It always blows my mind that guys that are full time employed (self-employed) with customers and everything else, for something so important these days as a website, budget like nothing or $20.00 or something. You really need to think a little differently.
I am going to give you some real good ideas for how to go about building one for yourself or at least point you in the right direction. And yes, of course, I am in business and we do websites and search engine optimization but you can gain a lot from this presentation without even giving me a call.
Anyway, what is the goal of having the best electrician website?
A. Is it a showcase for your work? What I mean by this is a lot times contractors will come to me (electricians, plumbers and roofers) and they want a website. But unlike most of my customers that are looking for sales leads and more customers, they’ll say, “I’ve got plenty of work. I just want something classy incredible so that customers of mine and people that I’m giving bids are ready that maybe have heard about me through word of mouth can go somewhere and see my work, see some testimonials from my existing customers, learn a little bit about me, see about experience.” That’s what I mean by a showcase for your work. That’s important to know out of the gate.
B. Are you looking for Sales leads? If you’re looking for customers and prospects, you need to know that from the beginning because we need to identify some certain key factors that will be involved from the get go in compiling your site.
For example, we want to identify the keywords like electrician, electrical contractor, panel upgrades, generator hook ups, surge suppression, all that fun stuff that we’re going to target. That’s important because those words need to appear on the site in the form of content if you ever want to get found when people are looking for them. That’s the name of the game.
The other list that we need is the list of the towns that you target. What’s your service area? Again, these towns need to appear on the site preferably often because otherwise, how is Google going to know that Las Vegas Electrical Contractor is you if you’re not based in VEgas. A lot of you guys service 30 miles or so around you and your own town may account for only 10% of your business or less. So, we need to let the search engines know that you are in business or you are servicing these other towns.
Think of the keywords like the services that you provide. So, when someone searches for “generator hook up in Motleyville”, we want to have a page on your site about that and the search engine will then be much more likely to find you.
C. Is it something else? We need to know these goals. Maybe you’re out to sell product on your site or you have some course that you’re looking to sell. Maybe you’re licensed to teach continuing education for electricians. We need to know what the site is all about.